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Target Market

  • Individuals between the ages of 50 and 80
  • Plans written on clients 0-85 years old

Our target market is the baby boomers. Of this massive generation born between 1946 and 1964; 10,000 people are turning age 65 every day and will continue throughout 2050. This means that our customer base will continue to expand over the next 35 years. Our specific market is seniors with annual income between $15,000 and $50,000.